My favourite apps for business

A question that comes up often in my Strategy Sessions is: What apps do you use in business? I created this list to help more of you thinking the same thing. Consider this blog post fairly up to date with the apps I use on the regular to save time, get organized, and make self-employment easier.

Content + marketing

Website

I love a one-stop shop! Squarespace is easy to use for non-designers like me, but looks nicer than your typical drag-and-drop website builder if you have someone like LJ Media House design and build it for you. All custom, some code, and low-stress for me to maintain.⁠

Courses

All my online courses are hosted in Thinkific, which also integrates with my email marketing.

Content creation

If you aren’t using Adobe Lightroom yet as an online business owner, you need to start. I also use Illustrator weekly in the Adobe Creative Cloud to make pins, Instagram graphics, headers and footers on forms and emails, as well as all my course workbooks.

For IGTV videos, I edit with InShot, a phone app that’s easy to learn.

Content scheduling + Automation

I use Later for Instagram posts and Tailwind for Pinterest.⁠

My email marketing and automation is all thanks to Active Campaign.

Business operations

Bookkeeping

I’ve learned my way around Quickbooks Online and can easily grant access to my future bookkeeper and accountant.⁠

Client management

I swear that Dubsado actually makes me money because of the amount of busywork I automate now. Workflows, canned emails, meeting scheduling, invoices… it’s amazing!⁠ Once it’s programmed and as long as I keep my Google Calendar up to date, it handles the rest.

Meetings

It seems like the most common, robust, and affordable option for virtual meetings is Zoom. I use it for all my clients! In a pinch, Google Hangouts works too.

Organization

Everything is in my Google Calendar—I mean everything. If it’s not in there, it’s not happening because I won’t remember it. Likewise, all content is saved and organized into my Google Drive so clients and my team know where to find things.

Am I missing something? Share your favourite apps for business below!⁠