Maybe you don’t know what an elevator pitch is? It’s a quick and engaging summary of your business that you could reasonably say in an elevator to a stranger. By the end of your spiel, they should understand what you’re all about and be eager to learn more.
It’s helpful to have your elevator pitch down perfectly so that you can use it in the following instances, among others:
Essentially, if you prepare an elevator pitch, you will never feel stressed out or overwhelmed by the simple question we’re often asked as business owners and freelancers: So… what do you do?
Without an elevator pitch, this feels like a loaded question and involves multiple “ummms” on our part. I get it! It’s hard to summarize all that you can do in a simple sentence, but a lack of clarity causes confusion. And people who are confused, lose interest. Do you see why you should spend a bit of time working on this?
That’s great! Now ask yourself: Is it clear and engaging? Do you actually use it?
If you shook your head no to any of the above, this is for you. I promise it won’t take long, but it will pay off tenfold when you have a concise way to answer the question: “So what do you do?”
Okay… I know this is what you came for! I’ve included a video version of this below if you prefer to watch, but here’s my top 4 must-haves to write a compelling elevator pitch.
First, you need to determine your value for yourself. What solutions do you offer to your customer’s challenge or desire? What results do you provide? This is the beginning of determining your value.
Pssst… want to learn more about identifying and selling your true value online? Check out my signature course: Client Attraction Academy.
Who is your target customer? You need to know them inside and out in business! If you don’t know much about them yet, then your homework is to truly get to know them. Summarize your ideal customer or client in a concise sentence in your elevator pitch.
How do you differ from your competitors? This is a huge component of your brand strategy as well! Explain your position within the market in 1-2 sentences. You can use comparisons here if they offer clarity to those you are speaking to. For example, “We’re like the uber of [industry].”
How do you make money? Summarize your revenue model in 1 sentence. Easy peasy!
View this post on Instagram
A post shared by JILL WISE // COPYWRITER (@wordsbyjill) on Oct 30, 2019 at 1:20pm PDT
There you have it, friends. Of course, if you want a deep dive into the subject, there is so much more you can learn about writing a compelling elevator pitch, but this is a great foundation to start with. Once you have this down, you can dive even deeper into your brand strategy and how to communicate your value to potential customers and clients. Just take small steps at a time!
Have a question? Leave it below!
Leave your info below to join.