Efficiently create great social media content

If you know me, you know that I’m all about working smarter, not harder. For years, I worked hard. Too hard at times. Since going full time in my business a couple years ago, I’ve focused on identifying problem areas in my business that require an extreme amount of time, so eventually I can streamline all these potential bottlenecks.

Social media content can be one of those major time sucks, especially if you’re new to content marketing and unsure of what to do. It’s a learning curve to get started, but also takes practice to refine and improve. I’ve been there and speaking from the other side, there are much quicker ways to make content without sacrificing quality. In fact, some of these time-saving hacks for content creation will result in better, more targeted content that your ideal clients love.

Poll your audience

If you find yourself stuck in the brainstorming phase more often than not, save time by going directly to the source: Your audience. I’m always on Instagram stories asking my people what they want to see from me because I genuinely want to serve them the best and stand out from the crowd.

There’s no better content creation hack than just asking them what they want to see from you. You should do this consistently anyways if you want to truly understand their needs and offer targeted solutions.

Batch your content

Pro tip: All of the best create, plan, and schedule their content weeks or months in advance. This type of time blocking is much more efficient than scrambling to take a new photo every day.

There are plenty of apps that help with this type of scheduling (see my favourite apps in business). The largest challenge with batching content is getting into a routine that works for you, then maintaining that routine. Sometimes life or client work gets in the way. My best advice for this is to commit to your own content like you would client work. It’s just as important!

Re-purpose content

I know… it feels weird at first. But trust me when I say that it’s okay to reuse content across your platforms. Just remember to reformat or adjust for differences in audience or style of the platform. For example, an email to your list could be filmed and turned into a YouTube video.

We do this because it’s nearly impossible for all your followers, readers, or viewers to see everything you publish because of how algorithms work. Just always be sure that you’re properly formatting and tweaking content per platform based on the style of that platform and noting any slight differences in your audience. For example, you don’t want to publish an Instagram post with 30 hashtags in the caption on Facebook because it just doesn’t make sense (and looks lazy!).

Want more help with that?

I know you’ve got this, but I’ve learned in business that it’s much more efficient to ask for help than to try to do everything on your own. You get to choose how you react to challenges and it’s okay to rely on others for support. It’s okay to ask for help.

It’s okay to purchase help too. It’s good to build a community. It’s great to rely on others to bring their skills to the table where you might not feel like an expert. That’s why I try to give you the best advice I have each day and help you create space to live your dream life.⁠ Because we’re in this together and we need each other to go far.⁠

So do you want a little more help from me with your social media content? Check out Captions That Connect, a caption-writing masterclass. There’s also 8 weeks of caption templates included in the masterclass so you can plug-and-play (Mad Libs style) your content creation as you practice.

Have any questions? I’m here to help.