June 9, 2020

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The difference between copywriting and content writing

  1. El Gwaro says:

    In my understanding, the most significant difference between the two is the intention of each. While copywriting is done to persuade the audience into an action, content writing seeks to inform mostly. This therefore means the skillset required for each might overlap. Yet still, a copywriter must involve more of marketing skills while a content writer refers more to their SEO and technical writing skills. What do you think?

    • Jill Wise says:

      The skills definitely overlap! Many great copywriters start as content writers, but as their understanding over overall marketing and sales improves, they move into the world of copy.

  2. Paula Trapski says:

    Difference is spelt incorrectly above.

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