Follow my signature 6-week brand strategy and website copywriting process in a self-paced format. Why both at once? Because the two are the perfect pair if you want leads on autopilot for your freelance business.
Welcome to the place on the internet where driven freelancers come to make a real go at their business by learning how to strategically write for their dreamy people… Instead of just doing the same thing over and over again even though it’s not working because that’s all you know how to do. That’s literal insanity, so let’s change something ASAP, k?
Own your brand voice and turn your website into a lead generator.
Conversion Class
enroll now
Gain confidence in yourself, your offers, and your sales pitch, then learn how to make that pitch feel the opposite of salesy.
Not a natural marketer and hate the typical pushy BS? That’s cool.
Learn how to get clients on autopilot by following a super simple, totally unique client attraction system…
Identify your special
Feel weird about how you show up online and not sure what’s missing? I got you.
Stand out in a saturated market, knowing that what you have to offer is so special people can’t wait to work with you.
Lost and confused, spinning your wheels, stuck in place with a bad case of squirrel brain? That’s over.
Steal the best tricks straight out of a proven conversion copywriter’s toolkit, but skip the jargon. We’re not talking just formulas, but actual step-by-step guidance without the fluff.
But only if you’re willing to do some hard work first. Lucky for you, there’s a system to attract dream clients online, and you can learn it too.
iT Could BE EASY...
Get intentional with your brand foundations, develop a brand strategy and personality that attracts dream clients, and write website copy that converts without stressing about the HOW–that’s covered inside.
Introducing: Conversion Class
A self-paced course to create a stand-out brand personality and sell your services on autopilot with confidence.
Jill and this course have been an integral part of my rebranding. I was really struggling with how to share my business with the world, and other branding programs just weren't speaking to me. I love that in doing the exercises, I really started to understand my business. As I did that, changing my business name and updating my colors just came naturally. Funny enough... This also made my struggle with showing up on IG get so much easier! (Coming up with content and graphics would stress. me. out.)
Seriously, purchasing this course was one of the best decisions for my business last year. It really put me on track to hit the goals that were always kind of floating about, but I hadn't taken definitive action on. Now, I'm so happy with the goals I have for this year to create a stable business that I can actually grow, be proud of, and enjoy. Thank you so much for putting this much awesomeness inside!
Jill and this course have been an integral part of my rebranding. I was really struggling with how to share my business with the world, and other branding programs just weren't speaking to me. I love that in doing the exercises, I really started to understand my business. As I did that, changing my business name and updating my colors just came naturally. Funny enough... This also made my struggle with showing up on IG get so much easier! (Coming up with content and graphics would stress. me. out.)
Seriously, purchasing this course was one of the best decisions for my business last year. It really put me on track to hit the goals that were always kind of floating about, but I hadn't taken definitive action on. Now, I'm so happy with the goals I have for this year to create a stable business that I can actually grow, be proud of, and enjoy. Thank you so much for putting this much awesomeness inside!
Jill and this course have been an integral part of my rebranding. I was really struggling with how to share my business with the world, and other branding programs just weren't speaking to me. I love that in doing the exercises, I really started to understand my business. As I did that, changing my business name and updating my colors just came naturally. Funny enough... This also made my struggle with showing up on IG get so much easier! (Coming up with content and graphics would stress. me. out.)
Seriously, purchasing this course was one of the best decisions for my business last year. It really put me on track to hit the goals that were always kind of floating about, but I hadn't taken definitive action on. Now, I'm so happy with the goals I have for this year to create a stable business that I can actually grow, be proud of, and enjoy. Thank you so much for putting this much awesomeness inside. Jill and this course have been an integral part of my rebranding. I was really struggling with how to share my business with the world, and other branding programs just weren't speaking to me. I love that in doing the exercises, I really started to understand my business. As I did that, changing my business name and updating my colors just came naturally. Funny enough... This also made my struggle with showing up on IG get so much easier! (Coming up with content and graphics would stress. me. out.)
Seriously, purchasing this course was one of the best decisions for my business last year. It really put me on track to hit the goals that were always kind of floating about, but I hadn't taken definitive action on. Now, I'm so happy with the goals I have for this year to create a stable business that I can actually grow, be proud of, and enjoy. Thank you so much for putting this much awesomeness inside!
this is an integral step for freelancers who want to build a stable business
— Brittni Davis, Copywriter & Content Writer
Jill and this course have been an integral part of my rebranding. I was really struggling with how to share my business with the world, and other branding programs just weren't speaking to me. I love that in doing the exercises, I really started to understand my business. As I did that, changing my business name and updating my colors just came naturally. Funny enough... This also made my struggle with showing up on IG get so much easier! (Coming up with content and graphics would stress. me. out.)
Seriously, purchasing this course was one of the best decisions for my business last year. It really put me on track to hit the goals that were always kind of floating about, but I hadn't taken definitive action on. Now, I'm so happy with the goals I have for this year to create a stable business that I can actually grow, be proud of, and enjoy. Thank you so much for putting this much awesomeness inside!
The goal is to kick the feast and famine lifestyle so many service providers get stuck. Instead, follow a proven process to do the above… And finally feel good showing up as your fine self online.
Identify your special something and stand out from the crowd… Without adding to the BS noise online.
Learn how to attract and convert leads with a magnetic brand personality… It’s still you, but strategic.
Finally leverage your website copy to bring in leads on autopilot… A crucial piece of your pipeline.
By completing this course, you will…
YES PLZ
Yes—that’s a lot of titles, but I’ve spent over 10,000 hours perfecting my craft and developing a proven framework that gets people like you and me real results.
Don't know who I am? I’m the girl who started freelance writing at $25 for 500 words. Now, my marketing studio is my full-time career with only part-time hours, I bring in enough to keep a small team busy (hello, girl power!), and private clients pay me thousands to write for them.
It’s pretty frickin’ cool.
Brand + Marketing Strategist // Conversion Copywriter // Business Coach
hey! i’m Jill.
Through working with literally hundreds of clients and students, alongside growing my own business to hit those buzzy milestones like 5-figure months and 6-figure years, I’ve learned a thing or two about what works. By far, the biggest impact I’ve seen came from showing up authentically.
I know—easier said than done. But that’s what I’m here for: To teach you HOW to do that for yourself so you can stop stressing and finally attract your dream clients.
Before I discovered Jill's incredible course, I really wasn't using my copy to help educate and promote my services as a website designer. I was totally lost on what to say where, when, and how. My gut told me to invest in Jill's course and put my all into it! The Academy opened my eyes to all the gaps in my brand's mission and target market. I feel WAY more aligned in my business and feel super confident in who my ideal client is and how I can communicate directly to them. I absolutely love Jill's teaching style with both video tutorials and worksheets. This course was one of the best investments in my business! Before I discovered Jill's incredible course, I really wasn't using my copy to help educate and promote my services as a website designer. I was totally lost on what to say where, when, and how. My gut told me to invest in Jill's course and put my all into it! The Academy opened my eyes to all the gaps in my brand's mission and target market. I feel WAY more aligned in my business and feel super confident in who my ideal client is and how I can co
Before I discovered Jill's incredible course, I really wasn't using my copy to help educate and promote my services as a website designer. I was totally lost on what to say where, when, and how. My gut told me to invest in Jill's course and put my all into it! The Academy opened my eyes to all the gaps in my brand's mission and target market. I feel WAY more aligned in my business and feel super confident in who my ideal client is and how I can communicate directly to them. I absolutely love Jill's teaching style with both video tutorials and worksheets. This course was one of the best investments in my business! Before I discovered Jill's incredible course, I really wasn't using my copy to help educate and promote my services as a website designer. I was totally lost on what to say where, when, and how. M
write copy that empowers people and grow from $0 to $6k months like Megan...
— Megan Reed, Confidence Coach
“Before, my copy was a lot about me instead of getting into how I could help my ideal client because at first I didn’t even know who they were. I wasn’t able to sell anything because I wasn’t confident in my offers. I had this whole cloud about my business. Now, my copy empowers people and I feel really good about it. This course was awesome!!
I'm so excited to level-up my website copy and attract ALL THE CLIENTS!!!”
Learn how to write in a compelling way using storytelling and marketing techniques to encourage sales on autopilot. By the end of this phase, you will totally revamp your website copy to show off the true value of your services.
Module 3: Copy That Converts
Craft a brand personality that feels authentic to you and learn how to write in a way that connects with those ideal clients you outlined in Phase 1. This reflective exercise creates a sense of clarity within your brand and sales strategies going forward.
Module 2: Stand-Out Brand Personality
Set clear goals and use these to define your brand. Discover what makes you unique and how to stand out from the crowd. Learn how to conduct strategic message research to really get to know your dream clients so you can start attracting them on autopilot.
Module 1: Aligned Brand Messaging
sO... how does the Conversion Class actually work? KEEP READING.
There are corresponding exercises and templates guide you each step of the way, in both the core modules and bonus access zones, so you don’t have to figure out anything on your own.
($97 value)
*available exclusively inside Conversion Class*
Why do people buy and how can you perfect your pitch to start making sales with confidence? This module covers inbound sales strategies, cold pitching (only for the early days!), and onboarding new clients. That means no more stressing about what to say to close on your sales calls.
EXCLUSIVE: Sticky Sales Made Easy for Non-Pushy People
slay sales calls
quit cold pitching
($97 value)
Plug-and-play your website copy with the help of wireframed templates. Instead of staying stumped, sitting there stressing, challenge yourself to write your entire website in a single afternoon. This library of templates are easy-to-use and include the most important pages of your website, like the home, about, and services pages.
Bonus: Plug-In Website Copy Templates
20+ actionable video tutorials to guide you through my signature brand and web messaging process.
Workbooks, examples, checklists, and additional resources for extra support.
Templates and swipe files to plug-and-play Mad Libs style.
Inside your dashboard...
You’re going to do real work inside the course like you never have before (at least that’s what alumni say!).
This isn’t just theory, but actionable knowledge and step-by-step guidance.
start now
Before I discovered Jill's incredible course, I really wasn't using my copy to help educate and promote my services as a website designer. I was totally lost on what to say where, when, and how. My gut told me to invest in Jill's course and put my all into it! The Academy opened my eyes to all the gaps in my brand's mission and target market. I feel WAY more aligned in my business and feel super confident in who my ideal client is and how I can communicate directly to them. I absolutely love Jill's teaching style with both video tutorials and worksheets. This course was one of the best investments in my business! Before I discovered Jill's incredible course, I really wasn't using my copy to help educate and promote my services as a website designer. I was totally lost on what to say where, when, and how. My gut told me to invest in Jill's course and put my all into it! The Academy opened my eyes to all the gaps in my brand's mission and target market. I feel WAY more aligned in my business and feel super confident in who my ideal client is and how I can co
Before I discovered Jill's incredible course, I really wasn't using my copy to help educate and promote my services as a website designer. I was totally lost on what to say where, when, and how. My gut told me to invest in Jill's course and put my all into it! The Academy opened my eyes to all the gaps in my brand's mission and target market. I feel WAY more aligned in my business and feel super confident in who my ideal client is and how I can communicate directly to them. I absolutely love Jill's teaching style with both video tutorials and worksheets. This course was one of the best investments in my business! Before I discovered Jill's incredible course, I really wasn't using my copy to help educate and promote my services as a website designer. I was totally lost on what to say where, when, and how. M
feel aligned + confident when you promote your services
— Emma Johnson, Branding & Squarespace Website Designer
“Before I discovered Jill's incredible course, I really wasn't using my copy to help educate and promote my services as a website designer. I was totally lost on what to say where, when, and how. My gut told me to invest in Jill's course and put my all into it! The Academy opened my eyes to all the gaps in my brand's mission and target market. I feel WAY more aligned in my business and feel super confident in who my ideal client is and how I can communicate directly to them. I absolutely love Jill's teaching style with both video tutorials and worksheets. This course was one of the best investments in my business!”
— Brittni Davis, Copywriter & Content Writer
Jill and this course have been an integral part of my rebranding. I was really struggling with how to share my business with the world, and other branding programs just weren't speaking to me. I love that in doing the exercises, I really started to understand my business. As I did that, changing my business name and updating my colors just came naturally. Funny enough... This also made my struggle with showing up on IG get so much easier! (Coming up with content and graphics would stress. me. out.)
Seriously, purchasing this course was one of the best decisions for my business last year. It really put me on track to hit the goals that were always kind of floating about, but I hadn't taken definitive action on. Now, I'm so happy with the goals I have for this year to create a stable business that I can actually grow, be proud of, and enjoy. Thank you so much for putting this much awesomeness inside!
You are capable of creating the business and life that you want—one that’s lived on your terms and doing work you love.
Stop stressing. Start making sales on autopilot.
You’re totally freaked out by the idea of showing up as the real you online (been there, done that, talked about it on The Copywriter Club Podcast).
You’re at a loss of what to say to get dream clients on your calendar (I’ve got a proven system for this too, obvs).
You think you're not confident or cool enough to attract clients... You totally are. You just need to ditch that fixed mindset.
You’ve taken other copywriting courses or have worked with other consultants and haven’t seen the results that you want (you’re not the only one and I’ve been screwed too). Good news: This isn't just a copywriting course. It's half and half brand strategy too.
THIS COURSE WILL WORK FOR YOU EVEN IF:
Before Conversion Class, I never felt good or confident about my business. I never felt proud to show anyone my website. It was reflective of where I was in my business—I was kind of all over the place, not really sure about my trajectory or if I even wanted to be doing what I was doing. And it all felt forced.
Conversion Class changed all my insecurities and non-commitment. Not only did I end up with a rockin’ website that I absolutely LOVE, it changed the entire idea of my business in my head. I took a chance and narrowed my niche, rebranded, and created a website that had a bigger purpose. All the pieces fell into place for me to truly OWN my business for the first time. I felt like ME out there. Finally, my business was professional, but also totally true to who I am. Now I feel legit AF and I’m not afraid to show it. The best part? I don’t feel like I’m giving away too much of myself. Even though some would consider me an extrovert (incorrect), I’m a big fan of keeping life off the internet. But Conversion Class helped me decide exactly how much I needed to show the world and how to do it. These days, I’ve got firm boundaries in place but I still get to show up as myself—AND keep the private things private. And it all feels natural because it’s on brand. Because of Conversion Class, I learned exactly how to leverage branding and websites for my biz AND my clients. I use the knowledge I learned almost every day to help my clients build effective funnels and websites that actually convert. I’m sought out by clients because of my website strategy that is largely influenced by taking this one little (but mighty) course. So was it worth it? Heck yes.
Before Conversion Class, I never felt good or confident about my business. I never felt proud to show anyone my website. It was reflective of where I was in my business—I was kind of all over the place, not really sure about my trajectory or if I even wanted to be doing what I was doing. And it all felt forced.
Conversion Class changed all my insecurities and non-commitment. Not only did I end up with a rockin’ website that I absolutely LOVE, it changed the entire idea of my business in my head. I took a chance and narrowed my niche, rebranded, and created a website that had a bigger purpose. All the pieces fell into place for me to truly OWN my business for the first time. I felt like ME out there. Finally, my business was professional, but also totally true to who I am. Now I feel legit AF and I’m not afraid to show it.
The best part? I don’t feel like I’m giving away too much of myself. Even though some would consider me an extrovert (incorrect), I’m a big fan of keeping life off the internet. But Conversion Class helped me decide exactly how much I needed to show the world and how to do it. These days, I’ve got firm boundaries in place but I still get to show up as myself—AND keep the private things private. And it all feels natural because it’s on brand.
Because of Conversion Class, I learned exactly how to leverage branding and websites for my biz AND my clients. I use the knowledge I learned almost every day to help my clients build effective funnels and websites that actually convert. I’m sought out by clients because of my website strategy that is largely influenced by taking this one little (but mighty) course. So was it worth it? Heck yes.
If you’re unsure whether or not this is for you, just do it. That’s it. Do it. Because chances are there’s a gem of information in there that will totally change the game for you AND your business.
feel confident showing up + learn transferrable skills
— Dianna Candido, Copywriter + Business Owner
"Before Conversion Class, I never felt good or confident about my business. I never felt proud to show anyone my website. It was reflective of where I was in my business—I was kind of all over the place, not really sure about my trajectory or if I even wanted to be doing what I was doing. And it all felt forced.
Conversion Class changed all my insecurities and non-commitment. Not only did I end up with a rockin’ website that I absolutely LOVE, it changed the entire idea of my business in my head. I took a chance and narrowed my niche, rebranded, and created a website that had a bigger purpose. All the pieces fell into place for me to truly OWN my business for the first time. I felt like ME out there. Finally, my business was professional, but also totally true to who I am. Now I feel legit AF and I’m not afraid to show it.
The best part? I don’t feel like I’m giving away too much of myself. Even though some would consider me an extrovert (incorrect), I’m a big fan of keeping life off the internet. But Conversion Class helped me decide exactly how much I needed to show the world and how to do it. These days, I’ve got firm boundaries in place but I still get to show up as myself—AND keep the private things private. And it all feels natural because it’s on brand.
Because of Conversion Class, I learned exactly how to leverage branding and websites for my biz AND my clients. I use the knowledge I learned almost every day to help my clients build effective funnels and websites that actually convert. I’m sought out by clients because of my website strategy that is largely influenced by taking this one little (but mighty) course. So was it worth it? Heck yes.
If you’re unsure whether or not this is for you, just do it. That’s it. Do it. Because chances are there’s a gem of information in there that will totally change the game for you AND your business."
A LOT of my clients come to me after working with someone else who botched the job. My way of doing things really does bring in results…
Fun fact:
IT GOES WITHOUT SAYING THAT WHEN YOU TAKE A COURSE vs working 1:1, THE RESULTS YOU SEE ARE MOST CLOSELY TIED TO THE EFFORT YOU’RE WILLING TO PUT IN. BUT i don't half ass anything, so this course is packed. YOU CAN FAST-TRACK your growth BY GETTING ACCESS TO MY ACTIONABLE, STEP-BY-STEP PROCESS LAID OUT CLEAR AND SIMPLE.
(I told you that my way is kind of a thing).
Bring home 5-figure launches with tiny email lists (like 200 people kinda tiny).
Grow to 4-figure launches after $0 months.
Hire teams and step into the CEO role they’ve always wanted.
Landed first ever clients for their brand new business.
Booked out 1:1 retainer services within months of their new website launch.
3x monthly revenue within 2 months of working together.
266% increase in website conversions… Aka, straight up product sales.
33% increase in sales quarter over quarter (and then some).
Hit 6-figures as a solopreneur… Then blow way past that number.
What kind of results? my clients do stuff like this...
From my experience of working with, coaching, and teaching literally hundreds of cool people is that your brand voice and website copy needs to be on point if you want to get inbound leads on autopilot. eNROLL NOW if you want to start doing things my no BS/anti-copy-paste way…
F*ck that. I’ll show you how to break the rules and build something that works for you.
When you start thinking of yourself as a business owner, you get to call the shots.
So you know that fear and all those shoulds that the latest expert is telling you to do?
enroll now
Before I discovered Jill's incredible course, I really wasn't using my copy to help educate and promote my services as a website designer. I was totally lost on what to say where, when, and how. My gut told me to invest in Jill's course and put my all into it! The Academy opened my eyes to all the gaps in my brand's mission and target market. I feel WAY more aligned in my business and feel super confident in who my ideal client is and how I can communicate directly to them. I absolutely love Jill's teaching style with both video tutorials and worksheets. This course was one of the best investments in my business! Before I discovered Jill's incredible course, I really wasn't using my copy to help educate and promote my services as a website designer. I was totally lost on what to say where, when, and how. My gut told me to invest in Jill's course and put my all into it! The Academy opened my eyes to all the gaps in my brand's mission and target market. I feel WAY more aligned in my business and feel super confident in who my ideal client is and how I can co
Before I discovered Jill's incredible course, I really wasn't using my copy to help educate and promote my services as a website designer. I was totally lost on what to say where, when, and how. My gut told me to invest in Jill's course and put my all into it! The Academy opened my eyes to all the gaps in my brand's mission and target market. I feel WAY more aligned in my business and feel super confident in who my ideal client is and how I can communicate directly to them. I absolutely love Jill's teaching style with both video tutorials and worksheets. This course was one of the best investments in my business! Before I discovered Jill's incredible course, I really wasn't using my copy to help educate and promote my services as a website designer. I was totally lost on what to say where, when, and how. M
even copywriters say conversion class will take your biz to the next level...
— Polly Sla, Copywriter
Jill has such an incredible wealth of knowledge! After taking her course, I was able to really dive deep and connect better with my clients. I learned how to communicate effectively and pinpoint their struggles and needs. As a result, I have developed the skills to clearly deliver their brand message, missions, and values. I definitely recommend this course to anyone who wants to take their business to the next level. You won't regret it!
I’m a copywriter. Can I use this to write better for my clients?
What will I learn?
How long do I have access to the materials inside?
Given the nature of this product, your dashboard access is good for exactly 1 year from the date you have enrolled. Because of this, you are able to download and save copies of all the content inside should you need it beyond the first year.
I’m a copywriter. Can I use this to write better for my clients?
What will I learn?
This course is packed with my best knowledge and the road map to help you succeed. First, you will follow my exact brand strategy process. You will learn other aspects of brand storytelling and online sales, like how to conduct message research and how to write website copy that converts. Why do people buy? What should you say to connect with dream clients? It's all inside.
How long do I have access to the materials inside?
I’m a copywriter. Can I use this to write better for my clients?
Yes! Use your new skills and the tools inside however you’d like. You just can’t sell them as your own or lead people to believe that you created these, following the terms and conditions.
What will I learn?
How long do I have access to the materials inside?
frequently asked questions
Before I discovered Jill's incredible course, I really wasn't using my copy to help educate and promote my services as a website designer. I was totally lost on what to say where, when, and how. My gut told me to invest in Jill's course and put my all into it! The Academy opened my eyes to all the gaps in my brand's mission and target market. I feel WAY more aligned in my business and feel super confident in who my ideal client is and how I can communicate directly to them. I absolutely love Jill's teaching style with both video tutorials and worksheets. This course was one of the best investments in my business! Before I discovered Jill's incredible course, I really wasn't using my copy to help educate and promote my services as a website designer. I was totally lost on what to say where, when, and how. My gut told me to invest in Jill's course and put my all into it! The Academy opened my eyes to all the gaps in my brand's mission and target market. I feel WAY more aligned in my business and feel super confident in who my ideal client is and how I can co
Before I discovered Jill's incredible course, I really wasn't using my copy to help educate and promote my services as a website designer. I was totally lost on what to say where, when, and how. My gut told me to invest in Jill's course and put my all into it! The Academy opened my eyes to all the gaps in my brand's mission and target market. I feel WAY more aligned in my business and feel super confident in who my ideal client is and how I can communicate directly to them. I absolutely love Jill's teaching style with both video tutorials and worksheets. This course was one of the best investments in my business! Before I discovered Jill's incredible course, I really wasn't using my copy to help educate and promote my services as a website designer. I was totally lost on what to say where, when, and how. M
hone in on your brand message
— Amanda Park, Intuitive Business Specialist
I'm working my way through the course and it has been so useful already! After each video lesson, you head on over to the workbook of that module and work on that corresponding lesson. The workbook itself is simple, clear, and very easy to follow. Module 1 is about laying the foundations which includes everything under the sun like your goals, values, and even your niche, which are so important when you are starting out or shifting in your business. I highly recommend this course for anyone looking to really hone in on their branding.
