The Spark Notes lesson learned: You can show up both authentically as yourself and strategically curate public perception to develop a brand that not only stands out to your dream clients, but pulls them into your world. You can use ethical marketing tactics and intentionally design a business structure that keeps leads asking to join your special party on autopilot. You just gotta be willing to work hard at first.
My big win? I haven’t cold pitched for clients since 2018, but my business has still grown at a rate that surprises me every time my bookkeeper sends me a new report.
But it's not only about clocking big wins for myself—for everyone that comes into my digital world too. Since then, I’ve made it my mission to help others build, grow, and scale businesses that support their dream lives because we need more of that online. Meaning, we need more good humans making decent money without sacrificing life.
I’m the girl who started her business making $25 to write 500 words. I didn’t know how to send an invoice. I actually Googled “how to make an invoice” after landing my first gig. My first website was so terrible that I never launched it. I cold pitched for every job and never knew when I’d find the next one. I struggled, exhausted, for years, but had no other option than to make it work because fun fact: I’m not very employable (blame it on my Gemini).
Yes, mine sounds like the typical rags to riches story that so many people tell, but the thing that makes mine different is that I’m not going to sell you on some fake BS. This is real.
My story changed on the day that I cried to my husband, 12 hours and a few thousands words in working at the kitchen table we got for free on Kijiji: I’m so tired of pitching for everything and not making anything. When will people come to me because they want to work with me?
Hmmm… About me? Well, my husband says I need to stop using my astrological sign as an excuse, but I’m obviously a Gemini and I think my career choice makes that clear. I’ve never had a real job—instead, I built my own when I started this business… Fresh out of university.
I'm a chatty dreamer and I can't decide if I prefer to spend my time alone or in a crowd. I say life is best lived in the gray, but thrive on systems and routines. Do you see the trend here?
Re: Geminis can’t stop (won’t stop) talking and they’re notably indecisive. Except when it comes to all things branding, marketing, and business—then I know exactly what to do.
I only like rules if I’m the one who made them, so you’ll probably see me tear down the old way of doing things to start from scratch. You don’t need to repeat the same old frameworks every damn time if you dig into the good stuff like buyer psychology and why people make decisions… Just some light bedtime reading.
You’re a driven AF entrepreneur // Full of attitude and not afraid to be yourself // Dreaming so big it sometimes scares you // Motivated to work hard // Always seeking something more // Desperate to grow into your best self // Inspired to think bigger // Ready to live the life that others told you that you never could.