Automate a marketing machine without losing your brand. Get a Fractional CMO with an AI-first approach to turn your strategy into scalable systems.
Scale your sales—not your hours.
marketing consulting to
You’re ready to own your drive to be more than mediocre and claim audacious goals. No, it's not too much to ask. Yes, you're on the right track. You earned your success this far, and now you get to repeat it in a way that’s scalable. Let’s break up with everything that’s not serving you and replace the baggage with a clear path that amplifies what’s already working. You stay the visionary. I lead the growth plan.
You’re juggling growth strategy, client fulfillment, and imposter syndrome. The more big months you see, the more it feels like you have to lose, and you worry if you can keep it up.
You know you’re capable, but you don’t always trust yourself to make the right moves, so you freeze or busy yourself with comfortable distractions.
If you just get through this week, it will get easier, right? Except you’re starting to realize that caffeine and willpower aren’t enough to grow your already successful business to the next level.
But what’s it costing you to stay the same?
on the outside, you’re killing it.
Inside though? A spiral of decision fatigue, perfectionism, and overwhelm.
Jill is an absolute mastermind. Her strategic brain was everything my business was missing, and I feel confident knowing I have someone in my corner to support me in my blind spots.
Before working with Jill, I knew I was a good writer. I knew I was a good coach. I know I’m so freaking good at everything I do, and yet I was struggling to grow my audience and reach my dream people. I had all the energetic pieces, but was missing the strategy. Things were going well—I was accomplishing things. I had just published a bestselling book, and was making moves towards my goals, but it wasn't feeling as easy as I wanted it to be. I knew it could be easier with strategic help to focus. Right away, I felt like Jill truly GOT me, my voice, and my audience. She has such an intuitive eye for what works. Now, I’ve been able to do more, faster and easier. We’ve worked together on so many pieces of my marketing: funnel strategy, website copy, and email marketing. Long form content specifically too! I launched my podcast about halfway through my second package with Jill, and it has only fueled audience growth for me. I've already signed on for more.
Being in Jill's energy and expertise has catapulted my business. Her strategic brain is unmatched!! I went from having big dreams and goals but struggling to reach the right audience to the biggest launch I've ever had. I will never NOT be working with Jill!!!
Jill is an absolute mastermind. Her strategic brain was everything my business was missing, and I feel confident knowing I have someone in my corner to support me in my blind spots. Before working with Jill, I knew I was a good writer. I knew I was a good coach. I know I’m so freaking good at everything I do, and yet I was struggling to grow my audience and reach my dream people. I had all the energetic pieces, but was missing the strategy. Things were going well—I was accomplishing things. I had just published a bestselling book, and was making moves towards my goals, but it wasn't feeling as easy as I wanted it to be. I knew it could be easier with strategic help to focus. Right away, I felt like Jill truly GOT me, my voice, and my audience. She has such an intuitive eye for what works. Now, I’ve been able to do more, faster and easier. We’ve worked together on so many pieces of my marketing: funnel strategy, website copy, and email marketing. Long form content specifically too! I launched my podcast about halfway through my second package with Jill, and it has only fueled audience growth for me. I've already signed on for more. Being in Jill's energy and expertise has catapulted my business. Her strategic brain is unmatched!! I went from having big dreams and goals but struggling to reach the right audience to the biggest launch I've ever had. I will never NOT be working with Jill!!!After working with Jill, I am much more confident when showing up on social media, my website is so EASY to design b
— Megan Reed, Quantum Certified Life Coach & Bestselling Author
“Jill is an absolute mastermind. Her strategic brain was everything my business was missing, and I feel confident knowing I have someone in my corner to support me in my blind spots.
Before working with Jill, I knew I was a good writer. I knew I was a good coach. I know I’m so freaking good at everything I do, and yet I was struggling to grow my audience and reach my dream people. I had all the energetic pieces, but was missing the strategy.
Things were going well—I was accomplishing things. I had just published a bestselling book, and was making moves towards my goals, but it wasn't feeling as easy as I wanted it to be. I knew it could be easier with strategic help to focus.
Right away, I felt like Jill truly GOT me, my voice, and my audience. She has such an intuitive eye for what works. Now, I’ve been able to do more, faster and easier. We’ve worked together on so many pieces of my marketing: funnel strategy, website copy, and email marketing. Long form content specifically too! I launched my podcast about halfway through my second package with Jill, and it has only fueled audience growth for me. I've already signed on for more.
Being in Jill's energy and expertise has catapulted my business. Her strategic brain is unmatched!! I went from having big dreams and goals but struggling to reach the right audience to the biggest launch I've ever had. I will never NOT be working with Jill!!!”
amplify your success with strategic direction
If you’ve been wearing the CMO hat… along with your CEO, COO, and CFO ones up until now… breathe.
you're wasting time, energy, and dollars spinning in circles.
This is where you focus on your key priorities to build a you-shaped, sustainable next evolution—not what some agency told you is the norm, then to get in line to look like everyone else. Get help to make your goals happen without burning out trying to do it all.
Find the leaking money and build the systems to go get it.
Make fast marketing decisions that actually move the needle.
Grow brand awareness… without losing your voice.
Show up where it matters (and ditch what’s not worth your budget).
Finally, be consistent with your marketing efforts.
Optimize your offers and funnels to make every lead count.
Systemize the client journey so your delivery matches your brand.
you didn’t come this far just to come this far.
In the business world, everybody talks about how you need to scale… and then they peddle a course that costs $2000 and doesn’t teach you anything new. Jill though? Totally different story.
Through Jill, I’ve learned what actually needs to be in place for me to scale my business up—and she literally gives you pieces of her business so you don’t have to reinvent the god damn wheel every time. She’s SO knowledgeable and has helped me navigate everything from tough client situations, self-doubt, and general fatigue. She’s the perfect balance of motivating and pushy, so I’m getting things done, but it doesn’t feel overwhelming. Another perk? The community. It’s small, intimate, and I really feel like I can be myself. I love getting on calls and seeing people’s babies, and it’s cool to see how we’re all growing together as we go through this journey (a big plus of doing a cohort-based mastermind). We all bring something different to the table, but we also complement each other well. The results speak for themselves: I feel like I have an actual business now, and I don’t see myself as a freelancer anymore (I’m now calling myself Head Bitch in Charge). I thought I had that perspective already…but TIC has shown me that there’s so much more to scaling than just delivering great work. I feel like I’ve given myself a mega promotion with tons of new responsibilities (and I love it because I feel like a boss). I had high expectations (because Jill obviously has huge goals for herself), but I've been blown away by how supportive and motivating it is to be here. After three months I feel like a different person—and I can’t wait to see where I’m going to be at the end of the program. This has been some of the best money I’ve ever spent on my business (and that’s coming from someone who has spent a lot on coaching).
If something in your heart is telling you to take the plunge—do it. Jill is an amazing coach who genuinely cares about you and wants you to thrive. And, she’s going to pull out all the stops to make sure you get where you want to be.
In the business world, everybody talks about how you need to scale… and then they peddle a course that costs $2000 and doesn’t teach you anything new. Jill though? Totally different story. Through Jill, I’ve learned what actually needs to be in place for me to scale my business up—and she literally gives you pieces of her business so you don’t have to reinvent the god damn wheel every time. She’s SO knowledgeable and has helped me navigate everything from tough client situations, self-doubt, and general fatigue. She’s the perfect balance of motivating and pushy, so I’m getting things done, but it doesn’t feel overwhelming.
Another perk? The community. It’s small, intimate, and I really feel like I can be myself. I love getting on calls and seeing people’s babies, and it’s cool to see how we’re all growing together as we go through this journey (a big plus of doing a cohort-based mastermind). We all bring something different to the table, but we also complement each other well. The results speak for themselves: I feel like I have an actual business now, and I don’t see myself as a freelancer anymore (I’m now calling myself Head Bitch in Charge). I thought I had that perspective already…but TIC has shown me that there’s so much more to scaling than just delivering great work. I feel like I’ve given myself a mega promotion with tons of new responsibilities (and I love it because I feel like a boss).
I had high expectations (because Jill obviously has huge goals for herself), but I've been blown away by how supportive and motivating it is to be here. After three months I feel like a different person—and I can’t wait to see where I’m going to be at the end of the program. This has been some of the best money I’ve ever spent on my business (and that’s coming from someone who has spent a lot on coaching).
If something in your heart is telling you to take the plunge—do it. Jill is an amazing coach who genuinely cares about you and wants you to thrive. And, she’s going to pull out all the stops to make sure you get where you want to be.
“I had high expectations, but this has knocked my socks off.”
— Grace Baldwin, Brand Strategist & SaaS Copywriter
In the business world, everybody talks about how you need to scale… and then they peddle a course that costs $2000 and doesn’t teach you anything new.
Jill though? Totally different story.
Through Jill, I’ve learned what actually needs to be in place for me to scale my business up—and she literally gives you pieces of her business so you don’t have to reinvent the god damn wheel every time. She’s SO knowledgeable and has helped me navigate everything from tough client situations, self-doubt, and general fatigue. She’s the perfect balance of motivating and pushy, so I’m getting things done, but it doesn’t feel overwhelming.
The results speak for themselves: I feel like I have an actual business now, and I don’t see myself as a freelancer anymore (I’m now calling myself Head Bitch in Charge). I thought I had that perspective already…but TIC has shown me that there’s so much more to scaling than just delivering great work. I feel like I’ve given myself a mega promotion with tons of new responsibilities (and I love it because I feel like a boss).
I had high expectations (because Jill obviously has huge goals for herself), but I've been blown away by how supportive and motivating it is to be here. After three months I feel like a different person—and I can’t wait to see where I’m going to be at the end of the program. This has been some of the best money I’ve ever spent on my business (and that’s coming from someone who has spent a lot on coaching).
If something in your heart is telling you to take the plunge—do it. Jill is an amazing coach who genuinely cares about you and wants you to thrive. And, she’s going to pull out all the stops to make sure you get where you want to be.
Business is an evolution—your next iteration needs to be scalable to fit your life.
GROW + SCALE
BUILD
For solopreneurs and lean teams who want clarity without the full buildout. Think strategic planning, message refinement, and fast answers in your pocket… without a big commitment. You get the guidance and accountability you need to make progress faster than what you’re already doing on your own.
You don't need to make your next moves alone. When we work together, you get been-around-the-block strategic brains on your marketing efforts, plus a partner to build systems that actually support you. You can finally hit your wild and crazy goals without fussing over the details.
We’ll max out your ROI, and free up brain space so you can build even bigger.
marketing consulting meets AI automation for systemized, long-term impact.
GROWTH MENTORSHIP
For high-performing founders who are ready to scale sans burnout. You get strategy and systems; personalized marketing direction paired with elevated messaging, AI-powered funnels, and automation that works behind the scenes. This is for when you’ve outgrown the duct tape, but you’re not ready to bring on a full-time CMO.
FRACTIONAL CMO +
AI ARCHITECT
Before working with Jill, we were primarily based on Amazon with our sales, and that led to more of a transactional relationship with the client. Even though our goal has always been to be a holistic brand, and to have longer conversations with the client, we didn't really have the opportunity to do that as much. But then once we started working with Jill, we really found our voice—and Lacey's voice for getting messages out. So we went from having a more transaction-based relationship with the client to a genuine relationship with them. I think what I love most is that when we have our zoom calls and are talking about the quarterly planning, it's just fun that we're bouncing off ideas. And then it just all happens so fast. Like she's already given us the outline, and then she starts working on it, and it's like… This is perfect. This is amazing. This is exactly what we should be doing. And she just gives us the space when we do have our calls, where we bounce off ideas and come up with incredible things to create.The process felt like I was finally being heard and being able to say the things that I can't eloquently say—Jill did it perfectly. And it's made the brand come to life the way that I've always envisioned it. We've opened that door where people feel like there's more of a community. Like they can come to us and not feel like how some companies do. Like you would never think that you can send an email to them and get a response.
Since we've relaunched the website with new copy and image and a focus on new products, our average cart value is quite a bit higher: 600%.
Before working with Jill, we were primarily based on Amazon with our sales, and that led to more of a transactional relationship with the client. Even though our goal has always been to be a holistic brand, and to have longer conversations with the client, we didn't really have the opportunity to do that as much. But then once we started working with Jill, we really found our voice—and Lacey's voice for getting messages out. So we went from having a more transaction-based relationship with the client to a genuine relationship with them. I think what I love most is that when we have our zoom calls and are talking about the quarterly planning, it's just fun that we're bouncing off ideas. And then it just all happens so fast. Like she's already given us the outline, and then she starts working on it, and it's like… This is perfect. This is amazing. This is exactly what we should be doing. And she just gives us the space when we do have our calls, where we bounce off ideas and come up with incredible things to create.The process felt like I was finally being heard and being able to say the things that I can't eloquently say—Jill did it perfectly. And it's made the brand come to life the way that I've always envisioned it. We've opened that door where people feel like there's more of a community. Like they can come to us and not feel like how some companies do. Like you would never think that you can send an email to them and get a response.
After working with Jill, I am much more confident when showing up on social media, my website is so EASY to design b
— Lacey & Keith, Founders of Complete Skin Makeover
“Before working with Jill, we were primarily based on Amazon with our sales, and that led to more of a transactional relationship with the client. Even though our goal has always been to be a holistic brand, and to have longer conversations with the client, we didn't really have the opportunity to do that as much.
But then once we started working with Jill, we really found our voice—and Lacey's voice for getting messages out. So we went from having a more transaction-based relationship with the client to a genuine relationship with them.
I think what I love most is that when we have our zoom calls and are talking about the quarterly planning, it's just fun that we're bouncing off ideas. And then it just all happens so fast. Like she's already given us the outline, and then she starts working on it, and it's like… This is perfect. This is amazing. This is exactly what we should be doing. And she just gives us the space when we do have our calls, where we bounce off ideas and come up with incredible things to create.
The process felt like I was finally being heard and being able to say the things that I can't eloquently say—Jill did it perfectly. And it's made the brand come to life the way that I've always envisioned it.
We've opened that door where people feel like there's more of a community. Like they can come to us and not feel like how some companies do. Like you would never think that you can send an email to them and get a response.
Since we've relaunched the website with new copy and image and a focus on new products, our average cart value is quite a bit higher: 600%.”
brand building and relationships to increase ACV 600%
JUST IN CASE YOU’RE HAVING TROUBLE IMAGINING THE POSSIBILITIES...
Stop stressing about all your marketing strategy (or lack of) and let someone who has done this for hundreds of clients call the shots.
*Imagine your big goal here. Go on—see how it feels.*
Bring home 5-figure launches with tiny email lists (like 200 people kinda tiny).
94.4% increase in accounts engaged over only 30 days.
Hire teams and step into the CEO role they’ve always wanted.
70% increase in sales via email marketing in 90 day period.
Booked out 1:1 retainer services within months of their new website launch.
3x monthly revenue within 2 months of working together.
266% increase in website conversions… Aka, straight up product sales.
33% increase in sales quarter over quarter (and then some).
Surpass 6-figures as a solopreneur… working 15 hours / week.
Jill knows how to solve ANY business problem, big or small. She asks the right questions, digs deep, and connects the dots so you don't have to on your own! Because let's face it - solving our own biz problems can feel like we're chasing our own tail. Jill helped me create a comprehensive plan to improve one of my signature offers (a private membership). Specifically, Jill helped me brainstorm improvements for this private membership, along with developing a plan to improve both acquisition and retention. While I couldn't figure out how to go from step A... to step B... to step Z, Jill could see the path. Working with Jill by your side, I promise, you can accomplish anything you're struggling with in your business. Whether it's offer creation, acquisition, retention, UX, messaging, Jill's got you covered. Hire Jill next time you need a business strategist who's ridic smart, generous, and gives a damn about your business. Jill knows how to solve ANY business problem, big or small. She asks the right questions, digs deep, and connects the dots so you don't have to on
Jill knows how to solve ANY business problem, big or small. She asks the right questions, digs deep, and connects the dots so you don't have to on your own! Because let's face it - solving our own biz problems can feel like we're chasing our own tail. Jill helped me create a comprehensive plan to improve one of my signature offers (a private membership). Specifically, Jill helped me brainstorm improvements for this private membership, along with developing a plan to improve both acquisition and retention. While I couldn't figure out how to go from step A... to step B... to step Z, Jill could see the path. Working with Jill by your side, I promise, you can accomplish anything you're struggling with in your business. Whether it's offer creation, acquisition, retention, UX, messaging, Jill's got you covered. Hire Jill next time you need a business strategist who's ridic smart, generous, and gives a damn about your business. Jill knows how to sol
testimonials to scroll…
— Kira Hug, The Copywriter Club
Jill knows how to solve ANY business problem, big or small. She asks the right questions, digs deep, and connects the dots so you don't have to on your own! Because let's face it - solving our own biz problems can feel like we're chasing our own tail.
Jill helped me create a comprehensive plan to improve one of my signature offers (a private membership). Specifically, Jill helped me brainstorm improvements for this private membership, along with developing a plan to improve both acquisition and retention. While I couldn't figure out how to go from step A... to step B... to step Z, Jill could see the path. Working with Jill by your side, I promise, you can accomplish anything you're struggling with in your business. Whether it's offer creation, acquisition, retention, UX, messaging, Jill's got you covered. Hire Jill next time you need a business strategist who's ridic smart, generous, and gives a damn about your business.
— Kim Perez, Root & Brand Nutrition
Working with Jill was a dream— only wish I'd done it sooner! Even though I originally contacted Jill for help with my website copy, she delivered so much more than that and truly helped me create a vision and a plan for building the foundations and getting the systems I so desperately needed in place. I finally feel like I have the pieces to grow my business and serve more women more deeply, and I definitely have Jill to thank for that. She helped me get really clear on my brand voice and define the unique method I use with my clients, giving me the confidence to move forward and take my business to the next level.
I had such a positive experience working with Jill, and the process was extremely enlightening to me. She provided extremely in-depth support and guidance, was available to talk through challenges and ideas, and helped me stay accountable to goals we laid out together. From web copy to lead magnets to the way I speak to clients and structure my plans and pricing, Jill gave me so much more than I expected and the whole process was so enjoyable and beneficial for me. I cannot recommend her enough!
That's how we pin down your squirrel brain and prioritize moves to hit those scary revenue goals.
You want a marketing partner who will lead growth. Combine my obsession with AI, creative thinking, and buyer psychology with your industry expertise, and you have yourself the perfect mix to make magic happen for your business without all the guesswork.
Strategic experimentation? Absolutely yes. Throwing spaghetti/sh*t at a wall and hoping it sticks? Hard pass.
My methods are rooted in data and built into you-shaped systems, so you can take intentional action.
And we use AI first to free up space for more impact.
working with Jill Wise is...
Personalized and collaborative. I’m bossy, but won’t steamroll you into doing anything you don’t want to do. It should be easy for you—you just gotta let me into your head.
High-impact attention. I don’t work with everyone, or a million people at once. Focused effort means we move fast and keep momentum high.
Well-rounded support. I’m not a one-and-done kinda girl. I collect people I like and dedicate myself to helping you expand your mission within your community.
Full disclosure: If you’re the type who dilly dallies or drags your feet and can’t complete your homework on time, then it’s not going to be a good fit. I’m comfortable being the one to guide you to make decisions, but this is only going to work if you show up ready to collaborate. And you will have homework—asking tough questions is kinda my thing.
We burn down what’s not working, so we can lean into what is.
Growth requires a holistic view of your business. We start by mapping where you are now and where you want to go, then systematically build the path forward.
Hybrid-style consulting and coaching, so you know what to do right now for maximum impact, then what to do next.
This is most commonly a best fit for business owners and freelancers working solo, or in the early stages of team growth. You get a growth mentor in your pocket (literally via Slack), and advisory support to achieve your wild business goals, without the full implementation.
You can expect conversations around:
Business boundaries
Offer optimization
Marketing and sales systems
Messaging and positioning
Capacity and revenue planning
Growing a team
Workflows and processes
AI integration
Strategic Consulting Lite
*Consulting agreements start at $1,800 USD per month, with a 6-month commitment. By application to ensure we’re a fit. CAD exchange available. Spots are limited.
Prioritization & strategic planning support as you do the work.
Monthly 1:1 Strategy Sessions to deep dive.
Document reviews as you implement (send me your latest messaging, campaigns, ads, etc.).
Slack DM access for ongoing communication between calls.
Strategic consulting looks like:
inquire
When I reached out to Jill, I had been in masterminds with her for a long time and had seen firsthand how she helps clients get results. It hadn’t occurred to me that she could help me until I read her sales page for strategy consulting. I was coasting in my business, but with maternity leave coming up, I realized I wanted to make the most of my remaining time.
I had no hesitation about her ability to help—Jill made it a no-brainer. My only pause was the investment, given I was in a season of saving. But I trusted it would be worth it, and it was.
Over three months, Jill coached me through clarifying my main offer, understanding that my work is consulting rather than just execution, and building a marketing strategy I can confidently return to after leave. She struck the perfect balance of support and accountability, giving me enough structure to stay focused but enough freedom to make it my own.
I’d expected Jill’s well-known “get shit done” approach, but what surprised me most was how much she helped me define what “enough” meant for me—without guilt when life made full execution impossible. Now, as I head into maternity leave, I feel confident, satisfied with what I’ve achieved, and ready for the next chapter. The clarity I gained and the solid plan we created will carry me forward when I’m ready to return. When I reached out to Jill, I had been in masterminds with her for a long time and had seen firsthand how she helps clients get results. It hadn’t occurred to me that she could help me until I read her sales page for strategy consulting. I was coasting in my business, but with maternity leave coming up, I realized I wanted to make the most of my remaining time.
When I reached out to Jill, I had been in masterminds with her for a long time and had seen firsthand how she helps clients get results. It hadn’t occurred to me that she could help me until I read her sales page for strategy consulting. I was coasting in my business, but with maternity leave coming up, I realized I wanted to make the most of my remaining time. I had no hesitation about her ability to help—Jill made it a no-brainer. My only pause was the investment, given I was in a season of saving. But I trusted it would be worth it, and it was. Over three months, Jill coached me through clarifying my main offer, understanding that my work is consulting rather than just execution, and building a marketing strategy I can confidently return to after leave. She struck the perfect balance of support and accountability, giving me enough structure to stay focused but enough freedom to make it my own. I’d expected Jill’s well-known “get shit done” approach, but what surprised me most was how much she helped me define what “enough” meant for me—without guilt when life made full execution impossible.
Now, as I head into maternity leave, I feel confident, satisfied with what I’ve achieved, and ready for the next chapter. The clarity I gained and the solid plan we created will carry me forward when I’m ready to return.
— Annie Bacher, B2B SaaS Copywriter
“When I reached out to Jill, I had been in masterminds with her for a long time and had seen firsthand how she helps clients get results. It hadn’t occurred to me that she could help me until I read her sales page for strategy consulting. I was coasting in my business, but with maternity leave coming up, I realized I wanted to make the most of my remaining time.
I had no hesitation about her ability to help—Jill made it a no-brainer. My only pause was the investment, given I was in a season of saving. But I trusted it would be worth it, and it was.
Over three months, Jill coached me through clarifying my main offer, understanding that my work is consulting rather than just execution, and building a marketing strategy I can confidently return to after leave. She struck the perfect balance of support and accountability, giving me enough structure to stay focused but enough freedom to make it my own.
I’d expected Jill’s well-known “get shit done” approach, but what surprised me most was how much she helped me define what “enough” meant for me—without guilt when life made full execution impossible.
Now, as I head into maternity leave, I feel confident, satisfied with what I’ve achieved, and ready for the next chapter. The clarity I gained and the solid plan we created will carry me forward when I’m ready to return.”
clear strategy in just 3 months
Fractional CMO + AI Architect
Part marketing direction. Part systems builder. 100% focused to reclaim your brain space.
This is best fit for business owners who’ve outgrown advice, and want someone to own the growth engine of your business. You get strategy and oversight at the highest level, without the overhead of a salaried hire, and with someone who can move as fast as you do.
Most marketers hand you a framework, and most agencies hand you tasks. I don’t do either. I embed myself in your business, decide your focus, and turn outdated processes into AI-powered systems that actually work while we move onto the next thing.
*This is leadership and execution without the full-time hire or taking a number with an agency. Marketing consulting agreements start at $3,000 USD per month, with a 6-month commitment. By application to ensure we’re a fit. CAD exchange available. Spots are limited. Additional onboarding projects may be suggested.
Ongoing strategy, planning, and oversight: Data analysis and monthly calls to set direction, priorities, and focus for brand growth.
Messaging refinement: Either done with you or done for you, so every funnel, page, and email sounds like you.
System builds: Funnels, automations, and client delivery systems customized to your business.
Document reviews: Campaigns, copy, ads, offers—I’ll filter the noise and make sure it aligns.
Slack DM access: For fast decisions, quick feedback, and prioritizing what actually matters.
AI integration: Custom GPTs and automation that scale your impact (hosting included during our engagement).
With me as your fractional CMO, you’ll get:
inquire
I thought I had this being my own boss thing down. Turns out, I totally didn’t. The Inner Circle is hands down the best money I have EVER spent on my business. In the 3 months I’ve been in it, I’ve tripled my income and shifted my offers to accommodate 15 hour work weeks. Before, I was a boss with a little ‘b.’ Now, I’ve become the Boss B*tch I’ve always wanted to be but thought that didn’t really fit who I am. Turns out, I totally am: I get to be Boss B*tch with all the success associated but with my vibe instead. This program has everything you could possibly need—1:1 Coaching, mentorship, and DM support to get you through the sticky moments. A small group of women you’ll suddenly become awkwardly close to. Business assets. Business structures. Ideas you never would have thought of on your own, even though you’ve been in business a while. Solutions to every possible problem that can arise in a business. Group coaching and support from other members. And just enough woo to make it fun. I can’t think of a single thing that could be added to this program. It’s BEYOND worth the investment. Honestly? I’d pay double.
I thought I had this being my own boss thing down. Turns out, I totally didn’t. The Inner Circle is hands down the best money I have EVER spent on my business. In the 3 months I’ve been in it, I’ve tripled my income and shifted my offers to accommodate 15 hour work weeks. Before, I was a boss with a little ‘b.’ Now, I’ve become the Boss B*tch I’ve always wanted to be but thought that didn’t really fit who I am. Turns out, I totally am: I get to be Boss B*tch with all the success associated but with my vibe instead. This program has everything you could possibly need—1:1 Coaching, mentorship, and DM support to get you through the sticky moments. A small group of women you’ll suddenly become awkwardly close to. Business assets. Business structures. Ideas you never would have thought of on your own, even though you’ve been in business a while. Solutions to every possible problem that can arise in a business. Group coaching and support from other members. And just enough woo to make it fun. I can’t think of a single thing that could be added to this program. It’s BEYOND worth the investment. Honestly? I’d pay double.
"In 3 months, I 3x my income and shifted my offers to fit 15 hour work weeks."
— Dianna Candido, Copywriter
I thought I had this being my own boss thing down. Turns out, I totally didn’t. Working with Jill is hands down the best money I have EVER spent on my business. In 3 months, I tripled my income and shifted my offers to accommodate 15 hour work weeks. Before, I was a boss with a little ‘b.’ Now, I’ve become the Boss B*tch I’ve always wanted to be but thought that didn’t really fit who I am. Turns out, I totally am: I get to be Boss B*tch with all the success associated but with my vibe instead.
This program has everything you could possibly need—1:1 Coaching, mentorship, and DM support to get you through the sticky moments. A small group of women you’ll suddenly become awkwardly close to. Business assets. Business structures. Ideas you never would have thought of on your own, even though you’ve been in business a while. Solutions to every possible problem that can arise in a business. And just enough woo to make it fun. I can’t think of a single thing that could be added to this program.
It’s BEYOND worth the investment. Honestly? I’d pay double.
Strategy without execution is another Google Doc collecting dust.
That’s why implementation isn’t an afterthought here. It's built into how we work together. When you bring me on as your Fractional CMO, you get more than plans and priorities. I’ll guide projects forward, build systems, and handle details.
I not only help you decide what needs to happen—I make sure it actually happens without you babysitting a team or drowning in ClickUp tasks.
Move faster with implementation
Brand messaging
Website copywriting
Lead magnet strategy & creation
Email nurture sequences
Marketing strategy & planning
SEO blog content
Inside a retainer, projects look like:
Email automation setup
Funnel strategy, copywriting & builds
Digital product creation & launches
Custom GPTs that handle your copy, FAQs, or client comms
AI integrations to action tasks
Build the business you've always wanted... One that frees up time and space in your calendar.
We set the strategy, then I oversee or follow through on the execution so it actually gets done… And done right.
You’ll feel relief in month 1 because we immediately tackle the growth-driving, money-making projects while setting up systems to scale long-term. No more half-finished or “someday” projects. Welcome to the world of sustainable marketing that works while you do what you started your business for in the first place.
inquire
Reach your growth goals
without sacrificing your values or boundaries.
“Working with Jill was so much more than I expected. We connected at the end of 2020. I had felt stuck in my business (after getting REALLY bad advice from a business coach), and she offered a personalized 1-hour call. That initial call provided so much value, I was able to get back on my feet and actually enjoy my business for the first time in months. Once that session was complete, I knew I had to work with Jill to do a complete rebrand and copy strategy. I booked Jill in for the beginning of 2021, and I received probably the most value I have ever received for one of my business investments. She was like my business coach, giving valuable hands-on, customized advice AND I received a full brand guide and website copy at the end. If you know Jill at all, she is very organized, so obviously, all deadlines were met and she is very reliable. After working with Jill, I am much more confident when showing up on social media, my website is so EASY to design because her copy is laid out all the way down to the buttons and form questions, and after using her strategy my inquiries online have more than DOUBLED. Highly recommend working with Jill. She is the best!”
“Working with Jill was so much more than I expected. We connected at the end of 2020. I had felt stuck in my business (after getting REALLY bad advice from a business coach), and she offered a personalized 1-hour call. That initial call provided so much value, I was able to get back on my feet and actually enjoy my business for the first time in months. Once that session was complete, I knew I had to work with Jill to do a complete rebrand and copy strategy. I booked Jill in for the beginning of 2021, and I received probably the most value I have ever received for one of my business investments. She was like my business coach, giving valuable hands-on, customized advice AND I received a full brand guide and website copy at the end. If you know Jill at all, she is very organized, so obviously, all deadlines were met and she is very reliable.
After working with Jill, I am much more confident when showing up on social media, my website is so EASY to design b
— Em Sparrow, UX Website Designer
“Working with Jill was so much more than I expected. We connected at the end of 2020. I had felt stuck in my business (after getting REALLY bad advice from a business coach), and she offered a personalized 1-hour call. That initial call provided so much value, I was able to get back on my feet and actually enjoy my business for the first time in months. Once that session was complete, I knew I had to work with Jill to do a complete rebrand and copy strategy.
I booked Jill in for the beginning of 2021, and I received probably the most value I have ever received for one of my business investments. She was like my business coach, giving valuable hands-on, customized advice AND I received a full brand guide and website copy at the end. If you know Jill at all, she is very organized, so obviously, all deadlines were met and she is very reliable.
After working with Jill, I am much more confident when showing up on social media, my website is so EASY to design because her copy is laid out all the way down to the buttons and form questions, and after using her strategy my inquiries online have more than DOUBLED. Highly recommend working with Jill. She is the best!”
what if you could double your inquiries like em?
How is this different from hiring in-house?
Why not just hire an agency?
What is a Fractional CMO?
A Fractional CMO is a part-time marketing leader who brings senior-level strategy and oversight without the cost of a full-time, in-house hire. In my case, you also get an AI architect who builds systems that scale your sales, client delivery, and marketing… without you working more hours.
Agencies give you tasks, assets, or campaigns, but not the big-picture strategy or sustainable systems to support your growth. You still need to oversee the effort. I act as your fractional brain: setting direction, leading execution, and integrating AI-powered systems that keep working long after a campaign is done.
A full-time CMO hire can cost $200K+ annually, plus benefits and bonuses. With my retainer, you get executive-level strategy and custom-built systems for a fraction of that investment. As you grow, you’ll reach a spot where you need dedicated support, but it’s not a full-time job to manage yet.
I’ve worked with contractors before and am never happy with the results.
You’re just like many of my clients then! And the reason why you’re not happy is probably because you’re hiring for the wrong position because of your limiting beliefs (I said it). You’ve grown to the point where freelancers doing tasks won’t cut it. You need leadership. I own the scope we set together, build you-shaped systems, and keep you updated along the way. You won’t be stuck managing tasks, chasing updates, or rewriting copy for the tenth time because I tell you how it’s going, not the other way around.
Do you actually implement, or just advise?
Both. Strategy comes first, then I oversee (or build) the implementation so it actually gets done. Funnels, AI tools, onboarding flows, email sequences—you won’t be left with a dusty Google Doc of ideas.
Can you work with my team?
Yes. If you already have a marketing assistant, VA, or small team, I integrate seamlessly to lead direction and help them implement. If you don’t, I can even help hire for this as needed and work with them directly so you’re not stuck managing more people.
What happens to my GPTs if we stop working together?
All AI tools I build for you are hosted during our engagement. At the end of our work together, you’ll have the option to buy them out and take over hosting so they continue serving your business.
How long is the commitment?
Fractional CMO retainers begin with a 3–6 month minimum so we can create meaningful results. We’ll choose a scope that makes sense for both of us.
What if I don’t know what I need yet?
That’s exactly why you hire me. My role is to cut through the noise, prioritize what will move the needle fastest, and build systems in the right order. You don’t need the full picture before you start.
When should I hire a Fractional CMO?
The best time is when your business has traction but your marketing is being held together by duct tape and hustle. You’re past the DIY stage, but not ready to hire a full-time CMO. You’re busy doing the work in your business and leading your team M-F and keep getting caught in admin or slapping together social media posts on the weekend to get something up. That’s the sweet spot.
What kinds of businesses do you work with?
I’m industry agnostic because you can bring that expertise, while I focus on connecting with people. I work with high-performing founders: coaches, consultants, course creators, freelancers scaling up, and small businesses with lean teams. If you’re early-stage and still testing your first offer, this isn’t for you.
How much does it cost?
Fractional CMO retainers start at $3,000/month. Consulting Lite starts lower, for solopreneurs and lean teams. Investment depends on scope, so apply for a custom proposal.
What’s the ROI I can expect?
Every business is different, but the goal is always the same: systems that free up your time and increase revenue. That could mean more consistent client flow, higher-performing funnels, or marketing that scales without you at the center of every task. We’ll decide your goals and metrics together.
frequently asked questions
inquire
There’s so much more that we can do together and my inner circle gets exclusive access to nothing but the best.
we’re in this for the long haul.
You should know… when you become a client,
Writing this is really hard… Since starting to work with Jill 18 months ago, I’ve barely had to write a thing (and it’s pretty freaking great!). When Jill and I started working together, I thought I only needed a copywriter to help with my website, and maybe a couple emails. Since our initial project, I’ve had Jill write a sales page, multiple email sequences, launch content, and all of my digital product shop collateral. I always tell my friends that Jill “does Charlotte” better than I do— everything she writes sounds like me (but better) and follows on from the epic strategy she came up with for my messaging in the beginning.
My business has grown so much since our initial project, and I’ve launched multiple new pro
“Anyone can drone on about a business in “corporate speak,” but it takes a skillful writer to be able to tell a brand story so that it bristles with personality, captures attention and leads readers to act. Jillian not only has a way with words, but the smarts to inject life and personality into every page she writes. Jillian has written a number of website landing pages and blog posts for Jewels on Ninth, a Jewellery store in Cranbrook BC. Her words have helped the Jewels on Ninth website take over the top spot in Google search in Cranbrook, triple the page views in six months while providing solid leads and sales for the retail store. Anyone can drone on about a business in “corporate speak,” but it takes a skillful writer to be able to tell a brand story so that it bristles with personality, captures attention and leads readers to act. Jillian not only has a way with words, but the smarts to inject life and personality into every page she writes. Jillian has written a number of website landing pages and blog posts for Jewels on Ninth, a Jewellery store in Cranbrook BC. Her words have helped the Jewels on Ninth website take over the top spot in Google search in Cranbrook, triple the page views in six months while providing solid leads and sales for the retail store.”
Not sold on personality-driven marketing? This sh*t works…
— Kerry Shellborn, Branding Geek
“Anyone can drone on about a business in “corporate speak,” but it takes a skillful writer to be able to tell a brand story so that it bristles with personality, captures attention and leads readers to act. Jill not only has a way with words, but the smarts to inject life and personality into every page she writes. Jill has written a number of website landing pages and blog posts for Jewels on Ninth, a Jewellery store in Cranbrook BC. Her words have helped the Jewels on Ninth website take over the top spot in Google search in Cranbrook, triple the page views in six months while providing solid leads and sales for the retail store.”
