Meet Billie
An AI-guided version of my strategic process to nail your messaging playbook in 90 minutes or less.
Hire Billie the Messaging Maven to get clear on what makes you unique, and what to say to sell your offers.
Brand Messaging Playbook
clarity starts here
If you focus, you should be able to whip this up in an afternoon (I’ve tested it).
start here for sales
But if you’re not a strategist, then it’s likely that you don’t even know how to pinpoint and concisely describe what makes you so you. You’re going to use ChatGPT to write your copy anyways. Let Billie help you do it easier. Faster. And with better results.
the thing that’s missing from your ChatGPT is the stuff that makes it sound like you.
Have you ever argued with ChatGPT because it’s just not sounding like you want it to? I have. It was a waste of time… until I started treating it like a junior copywriter on my team, and giving it all the information and coaching it needs to succeed.
If you’re not giving it proper instructions, no wonder it keeps coming up with off-brand tones and emojis like 🚀🚀🚀 all over the place. Just like a team member, your robot needs to be set up for success.
Enter: Billie the custom GPT who I built and trained to create you a Brand Messaging Playbook. She sorts through your jumbled thoughts to write a concise messaging strategy that will fix your marketing and wordy woes.
If your copy isn’t converting, chances are it’s because your messaging strategy is off... fix it here.
Get clarity on your positioning, core messages, and personality.
Write stronger marketing words that actually feel like you.
And make better use of AI tools to help you create on-brand content faster.
Meet Billie
When you purchase the Billie and the Playbook, you’ll be given access to a personal private dashboard. This also includes instructions on how to best use this resource and tips to get started with email marketing.
The Billie is in beta mode. If you grab it now, you’ll get updates to this resource as they become available. The more feedback I get from early users, the quicker I can make this be the silver bullet you need to have the robots write your stuff…
You’ll get access to Billie and watch a short training video. When you’re ready, tell Billie to get started. She’ll walk you through step-by-step. You can either chat with Billie by typing on your phone or desktop, or use voice-to-text to talk it out. She’ll ask all the right questions to dig into what makes your brand so you, then work her messaging magic to draft your playbook. You’ll have the chance to request edits from her too.
Follow Billie’s instructions to feed your new Playbook to your own AI assistant, so it can do better work for you—now, with substance.
How does it work?
If you’re new to marketing, a messaging guide is basically the playbook for your brand: Your vision, values, personality, positioning… and so much more.
who you are…
what you stand for…
how you’re different…
and why people should care…
With a playbook like this, your marketing is easier to create and more likely to hit home with the right people because you know what’s important to say. This is how not only you write marketing words that make sense for your business, but make better use of AI tools to create on-brand content faster…
Messaging playbook, huh?
Billie is my custom GPT who guides you through a 60-90 minute real-time workshop of your messaging based on my strategic process. She asks all the right questions, and pulls together the needle-moving, you-shaped details into a complete messaging guide.
Nail your messaging strategy to write stronger marketing words that actually feel like you.
Billie’s trained to give you clarity, fast.
take a tour of Billie
If you have a hard time visualizing how the f this works, you're not alone. Watch this to get it.
Jill Wise listens to her clients, understands our needs, and creates products and services that hit the nail right on the head. I can trust that anything I purchase from her or her Biz Bar has been made with custom care while allowing me to implement it in my own unique voice. It's practical magic. Jill Wise listens to her clients, understands our needs, and creates products and services that hit the nail right on the head. I can trust that anything I purchase from her or her Biz Bar has been made with custom care while allowing me to implement it in my own unique voice. It's practical magic.
Jill Wise listens to her clients, understands our needs, and creates products and services that hit the nail right on the head. I can trust that anything I purchase from her or her Biz Bar has been made with custom care while allowing me to implement it in my own unique voice. It's practical magic. Jill Wise listens to her clients, understands our needs, and creates products and services that hit the nail right on the head. I can trust that anything I purchase from her or her Biz Bar has been made with custom care while allowing me to implement it in my own unique voice. It's practical magic. Jill Wise listens to her clients, understands our needs, and creates products and services that hit the nail right on the head. I can trust that anything I purchase from her or her Biz Bar has been made with custom care while allowing me to implement it in my own unique voice. It's practical magic. Jill Wise listens to her clients, understands our needs, and creates products and services that hit the nail right on the head. I can trust that anything I purchase from her or her Biz Bar has been made with custom care while allowing me to implement it in my own unique voice. It's practical magic. Jill Wise listens to her clients, understands our needs, and creates products and services that hit the nail right on the head. I can trust that anything I purchase from her or her Biz Bar has been made with custom care while allowing me to implement it in my own unique voice. It's practical magic.
— Julie Quinne, Leadership Strategist
Jill Wise listens to her clients, understands our needs, and creates products and services that hit the nail right on the head. I can trust that anything I purchase from her or her Biz Bar has been made with custom care while allowing me to implement it in my own unique voice. It's practical magic.
people like the Biz bar
Write your sales page, website copy, or any marketing materials.
Offer business coaching or growth strategies.
Provide copywriting templates for any marketing materials.
She’s best fit for: personal brands, service providers, coaches, thought leaders, agency owners… Anyone with a personality-driven brand.
Billie’s your messaging maven on call 24/7.
After Billie builds your playbook, the possibilities are endless. Browse the Biz Bar to find your next steps.
Billie has a few limitations to keep her sharp. She’s trained as a messaging strategist, not a copywriter. That means she won’t…
I’m a new(ish) copywriter. Can I use these templates to write better for my clients?
Does this come with training to improve my copywriting too?
How long do I have access to the materials inside?
You have lifetime access to this product as explained in the Terms & Conditions.
I’m a new(ish) copywriter. Can I use these templates to write better for my clients?
Does this come with training to improve my copywriting too?
This resource is focused on your messaging strategy. Basically, step 1 before you write any copy. Specific copywriting templates and instructions are not included (but you can grab those in the shop!). Billie is not trained to write copy—just your messaging playbook.
How long do I have access to the materials inside?
I’m a new(ish) copywriter. Can I use these templates to write better for my clients?
You can use this resource however you’d like in your business as long as you don’t sell the results as your own or lead people to believe that you created the deliverables, following the terms and conditions. For the best results, I recommend having your clients purchase the rights to use Billie too. Reach out if you’re interested in affiliate opportunities.
Does this come with training to improve my copywriting too?
How long do I have access to the materials inside?
