Plus personal brand examples to inspire you
As a personal brand strategist, I see business owners struggle with their business for all sorts of reasons. One of the biggest challenges? Creating a brand that not only feels legit, but feels in alignment with who they are, their vision, and what they want to put out in the world.
But first let’s clarify what I mean by “personal brand.” If you’re new to this whole business and branding world, a personal brand is essentially the decision to make you, the founder or solopreneur the face of the business—regardless of how big the business grows.
My brand is a good example of this. At the time of writing this blog post, there’s a team of people helping behind the scenes both on client deliverables (multiple writers, an editor, and my assistant) and to support the business itself (designer, bookkeeper, etc.). But on the outside, my face is on the website and my name is the business name.
A personal brand isn’t better or worse than choosing to brand your business as an entity separate from you: It’s just a decision you need to make.
Sidenote: If you aren’t sure, I help a lot of my coaching and group program clients with this decision. It can be easier than you think!
A lot of the clients that come to us in the done-for-you studio are personal brands, and they are so much fun to work with.
What I do for businesses as a personal brand strategist.
When clients choose to work with me personally and/or the team in the studio, I really become a growth partner in their business—hyper focused on helping them hit their wild and crazy goals.
Logistically, this looks like consulting and coaching with me personally on…
- The brand strategy, including the specifically curated messaging, personality and voice, unique positioning, etc.
- The offers, plus the high level marketing and sales strategy: Offer optimization, their sales pipeline, and marketing channels.
For many clients, this also includes done-for-you support in the studio. We take the above work and build out things like…
- Message research data and comprehensive brand messaging guides to base all future decisions on.
- Website strategy and conversion website copywriting.
- Email marketing strategy, including lead magnet strategy and creation, nurture sequences, funnel builds, automations, etc.
But honestly? I just love to poke my fingers into all aspects of their businesses. And they tell me they like it. 😂
If they need more help with the business side of things, I offer advice. If they need support with aligning their social channels to their new brand voice, I jump in there. If they need to optimize their offers or refine their unique method, we can spend weeks nailing this down in a way that will help their website convert. It all comes together.
Adding in this extra stuff helps fill in the gaps—it’s where the real value comes from. I dig into their business as part coach and part CMO depending on what they need the most from me. And what they need depends on where they are in their business.
All this work is how we’re able to create magic with clients.
We don’t just follow templates and write word counts, but consult on and build a brand that attracts their ideal customers and truly aligns with their vision, values, and purpose. ← That’s how you maximize for conversions.
Personal brand examples worth checking out.
Want to see some personal brands in action? Here’s a peek at a few that we’ve helped recently…
Charlotte is a Business Operations Consultant who’s all about helping clients find more ease in their day-to-day life. She’s also the literal queen of Dubsado.
The work: Consult and create all core messaging, conversion website copy, lead magnet strategy and email sequence copy, ongoing email marketing, SEO blog posts, shop marketing collateral, group program launches, 1:1 consulting.
Caitlen Schmidt, CSchmidt Fitness
Caitlen is a Food Freedom Coach and body advocate shaking up the diet industry with one simple goal for her clients: Heal their relationship with their metabolism and experience true food freedom.
The work: Consult on core messaging, conversion website copy, sales funnel builds, email automations, ongoing email marketing, 1:1 consulting.
Janine is a Certified Nutritionist for moms, new moms, and one-day moms who want to have it all: They want to look and feel their best as they enjoy this special time.
The work: Consult on core messaging, conversion website copy, lead magnet strategy and email sequence copy.
Zany & Shy is not a personal brand, however the founder is extremely present within the brand. Her story is woven throughout the entire business, so it’s a great example of how you can capture the best of both worlds.
The work: Consult and create all core messaging, conversion website copy, lead magnet strategy and email sequence copy, SEO blog posts, shop marketing collateral, 1:1 consulting.
BTS Peek at the Process
So how does it work?
I can’t spill all my secrets, 😏 but here’s a basic idea of how things go down!
Step 1: If you like what you see from the Studio, fill out the contact form to start the conversation. We’ll follow up with more information specific to you, and can find a time to hop on a call. A call is absolutely mandatory! It’s so important that we click.
Step 2: If we’re aligned, you’ll receive a custom proposal for the services that are a best fit for you. From here on out, we try to make everything super easy for you!
Step 3: Onboard as a new client—yay! You’ll have some homework so me and the team can get to know you. We’ll schedule a kick-off call to dig into you and your business, set some goals for our time together, and map out the plan. The specifics of our work will be based on your personal agreement.
Anyone who works with us in the done-for-you studio will have consultations and mentorship with me personally included in your agreement. So your experience will be extremely catered to what you need!
The results are pretty sweet.
Our clients clock some pretty big wins. (This may make us sound a bit like a proud parent, but we’ll take the risk.)
- One client had website sales increase 600% after the website launch.
- Another saw a 33% increase in sales quarter over quarter (and then some).
- And another 3x their monthly revenue within 2 months of working together.
Don’t just take our word for it…
Writing this is really hard… Since starting to work with Jill 18 months ago, I’ve barely had to write a thing (and it’s pretty freaking great!).
When Jill and I started working together, I thought I only needed a copywriter to help with my website, and maybe a couple emails. Since our initial project, I’ve had Jill write a sales page, multiple email sequences, launch content, and all of my digital product shop collateral. I always tell my friends that Jill “does Charlotte” better than I do— everything she writes sounds like me (but better) and follows on from the epic strategy she came up with for my messaging in the beginning.
My business has grown so much since our initial project, and I’ve launched multiple new products. All that wouldn’t have been possible without Jill’s help. If you want to work with a copywriter who gives a shit about you and your bottom line, hire Jill. You won’t regret it… but fair warning: It’s addictive.
— Charlotte Isaac, Business Operations Consultant
And that’s not all that happens… (But wait, there’s more! Yes, I went there…)
After our initial foundational projects are complete, many clients choose to stay on a retainer with us for email marketing, SEO blogging, and other services. Or they return for additional projects as needed, like program launches and funnel builds.
Dig how we do things? Say hi 👋
Ready for a personal brand upgrade? Let’s see if we’re a good fit.
Not gonna lie—we’re picky. We only work with clients who’ll do what it takes to see real results happen. Because we want you to dream BIG. We want you to experience BIG wins. And that takes work. Don’t worry, we do the heavy lifting, but you need to show up too.
